Netflix just axed its basic ad-free plan in the US and UK::Netflix no longer offers its basic ad-free plan in the US and UK to new subscribers, which costs $9.99 / month or £6.99 / month in either country.

  • Gnome@lemmy.world
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    2 years ago

    I was just about to switch to that tier yesterday but the option was already gone. Guess I’ll just cancel instead.

    • rtxn@lemmy.world
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      2 years ago

      When your cow can no longer produce enough milk to sustain an infinite growth, you just need to squeeze harder.

    • BURN@lemmy.world
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      2 years ago

      The VC money has dried up. Everyone is now being forced kicking and screaming into being profitable, and in the process are killing their platforms as a side effect.

      It’s been slowly happening since ~2019, the pandemic accelerated it and then the crazy inflation drove the nail home.

    • Socialphilosopher@lemm.ee
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      2 years ago

      They are making a profit in the existing system. But they are ruining the business by acting on the urge to make more Profit.

    • brcl @lemm.ee
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      2 years ago

      But the reality is that Netflix’s decision has turned into a good business decision. People who lost access to a shared account have created one. Something like 6M new accounts.

    • BURN@lemmy.world
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      2 years ago

      The VC money has dried up. Everyone is now being forced kicking and screaming into being profitable, and in the process are killing their platforms as a side effect.

      It’s been slowly happening since ~2019, the pandemic accelerated it and then the crazy inflation drove the nail home.

  • VoxelBase@lemmy.world
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    2 years ago

    They’ll now inevitably move that $6.99 ad-supported tier up to $9.99 to “replace” it.

    • hyperhopper@lemmy.ml
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      2 years ago

      They flat out lied and said the ad tiers wouldn’t make ad-free tiers more expensive. This is just the obvious plan continuing.

      This shouldn’t be legal.

  • yata@sh.itjust.works
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    2 years ago

    With this change, Netflix now only offers a $6.99 (£4.99) / month ad-supported tier, the $15.49 (£10.99) / month standard plan, and the $19.99 (£15.99) / month premium plan.

    Wow, that is a considerable price hike for an ad-free experience.

    • Briongloid@aussie.zone
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      2 years ago

      That was always the point of the ad-tier, which will inevitably be the price of the tier it’s replacing.

      They were always going to add adverts for no cheaper, just like my countries paid-tv, they just had to ease the ads in step by step.

  • TheGoldenGod@lemmy.world
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    2 years ago

    I haven’t watched Netflix in a month, time to save some money and cancel. Glad they’re willing to give me that final push.

    • ScoobyDoo27@lemmy.world
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      2 years ago

      I never thought I’d go back to pirating but alas I have, these companies can’t ever have enough.

      • provomeister@lemmy.ca
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        2 years ago

        It always has been a service problem. If you’re trying to make it harder to access the content I pay for, I’ll go right back to sailing the high seas. They must squeeze every penny out of their customers.

  • fugepe@lemmy.mlBanned
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    2 years ago

    Why are you losers so concerned about this. Just stop watching Netflix.

  • sorebuttfromsitting@sopuli.xyz
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    2 years ago

    i’m about to drop it at the end of the month regardless, but the lack of ads was part of the original appeal for buying it.

    right now the available plans to me are (US$)

    $7 with ads, 1080p

    The vast majority of movies and TV shows are available, but a small number aren’t due to licensing

    $10 720p

    $15.50 1080p

    $20 4k

    from the link,

    the $9.99 (£6.99) / month basic plan is no longer available “for new or rejoining members.”

    If you’re already subscribed to the basic plan, you can keep the subscription as long as you don’t cancel it or change plans. But if you were looking to downgrade your Netflix subscription to a cheaper ad-free plan, you’re out of luck. With this change, Netflix now only offers a $6.99 (£4.99) / month ad-supported tier, the $15.49 (£10.99) / month standard plan, and the $19.99 (£15.99) / month premium plan.