Not shocking? There’s probably zero ROI on bothering to invest in R&D for consumer gear.
You can’t sell enough premium drives to offset the fact they’re down to commodity pricing now: the market for a $45 1tb SSD is much larger than a $100 one, and frankly, I wouldn’t be on the premium side of that business either.
High-spec big and expensive enterprise drives are 100% the way to go.
Same thing already has happened with GPUs and CPUs, so storage being next is not surprising.
Plus I’d imagine they have no brand awareness in the consumer space vs. the giants like WD, Seagate, Kingston, Crucial, Samsung, etc.
I still have an old intel 600p. They took over firmware support for it. I wonder if it’s done now.
I didn’t even realize Intel’s SSD business still survived as a separate company. Apparently they’re owned by SK Hynix.
Buying their 1 tb drives has been my prefered way to to do backup sync and distro hopping for a while now, with a $20 cradle, and a waller of these things, you never have to leave anything behind.
Literally never heard of them. With all the random bullshit companies dumping crap into the market, if you don’t have good name recognition these days, it’s just assumed you are some random Chinese product clone with dubious quality.
This is fine when I purchased my knockoff Dyson vacuum that still works great, but I wouldn’t trust all my data to a company I dont recognize.
