The results are awful though. Over the past few years, I can hardly even think of a single search where SEO quickly brought me to “the page I was looking for”; searches end in either a wall of spam, or me getting frustrated and more directly finding what I already know I want. Smaller sites I used to love have withered and died, buried from the lack of earnest traffic. Malicious URLs rise above the businesses they are copying.
In other words, what does it matter if SEO is “improved” if the results are junk? It’s clearly not working better, unless one’s a scammer, or a corporation that benefits from the consolidation.
The results are awful though. Over the past few years, I can hardly even think of a single search where SEO quickly brought me to “the page I was looking for”; searches end in either a wall of spam, or me getting frustrated and more directly finding what I already know I want. Smaller sites I used to love have withered and died, buried from the lack of earnest traffic. Malicious URLs rise above the businesses they are copying.
In other words, what does it matter if SEO is “improved” if the results are junk? It’s clearly not working better, unless one’s a scammer, or a corporation that benefits from the consolidation.