So, to clarify.

You have a word that is hotly contested as pretty offensive to a group of people who deal with a lot of regular mockery and ridicule. A word so regularly debated on if it counts as reclaimed or insulting that it sounds like a conversation Ive had many many many times about such slurs as dyke, trannie, and faggot with other queer folk.

And youre shocked that a respectful company isnt chomping at the bit to use it to sell video games?

Just to make sure. Thats the stance you want to take right now?